free google tools

If you’re an SEO professional the only thing that concerns you is how to get your site to rank on Google Page 1 for your specific keywords. That’s all fine and dandy – it was what you were hired to do, right?

If that’s the case, you’re also aware of the fact that wanting doesn’t get you any results. Everything you do is done for a specific purpose. Linking, onsite optimization, guest blogging, and the content you produce – it all has a singular purpose and that’s to rank #1. You have hundreds of tools on your disposal that are going to help you do your job right. However, most of those tools you need to pay.

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black hat seo

Originally published by the author on ArticlesBase.com

Most of SEOs that are worth their salt are well aware of how negatively black hat SEO tactics can reflect on the work they are doing. Those tactics might have worked well in the past but if you’re using them today then you’re risking quite a lot.

That said, I feel it’s only fair to mention that, while we all know that black hat SEO is a big no no, only a few of us can honestly say we’ve never dabbled in it. It’s human nature to search for shortcuts. White hat SEO might be the way to go but it takes time and expertise. Most of us were pretty strapped for one of those things at one point or another. So we took a chance. Most of the time it didn’t work – fooling Google is a major task in and of itself. However, sometimes it did work – we would see results faster than usual with only minimum effort put in.

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email list importance

Originally published by the author on ArticlesBase.com

Is email marketing still important today? I get that question a lot. I know that businesses feel that they should focus on building a social following – collecting Facebook likes, Twitter followers, and what not these days. In response to that, I invite you to watch this video made by Derek Halpern of Social Triggers. I would have recorded my own but Derek was wordy and on point here, so there was no need.

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click-through-rate

Originally published by the author on ArticlesBase.com

A couple of weeks back I published an article on how to improve your email open rates. It’s an important topic considering that email marketing is one of the best (and the cheapest) tools businesses have for marketing to their customers.

Low email open rates are something that weighs heavily on the mind of every online marketer.
However, improving email open rates is just a step in the right direction – a crucial step but a step after which many others have to follow.

In today’s article, we will explore what you need to do after you get your customers to click on that subject line. Opening the email is step one but getting them to interact with it, getting them to complete the action you want them to complete, is also vitally important.
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email-1975010_1280

Originally published by the author on ArticlesBase.com

Internet marketers are simple people – give them a good product, decent open email rates, and a huge list of subscribers and they’ll be happy all day – every day! However, take one of those things away and we all become vicious! Especially if we start talking about low opt-in rates!

Today I’ll be focusing on how to increase your opt-in rates and grow your list size. When it comes to lists, bigger is usually better and let no one tell you otherwise. Quality is also important but it’s usually easy to weed out the people who aren’t interested in what you’re selling.

When talking about email lists, strength is always in the numbers!
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grow email open rates

Originally published by the author on ArticlesBase.com

Email marketing is the most cost-effective way businesses can reach their clients and do lead nurturing. It is both inexpensive and relatively straightforward but still there are businesses out there that can’t seem to get it right. If you want to learn few tricks that are going to help you push your email open rates above those measly 30 % – read on!

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influencer marketing - photo depicting influencer marketers connecting

Over 4 billion pieces of content are published every single day. That’s right – FOUR BILLION! While it’s still true that content reigns supreme this somehow manages to put things in perspective, right? It let’s us know that it isn’t just any content that will do – there is literally a sea of words out there that your piece of content has to compete with in order to attract the right attention. The best way to do it is to buckle up, do some outreach, and give influencer marketing a try.

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google-adwords-expanded-text-ads.88.full

Google has been making significant changes to their text ads in the last couple of months. Back in February they’ve announced that they will stop showing right-hand ads in the search results in an effort to make the entire search experience more similar across various devices. Now we’re watching the roll-out of the new expanded text ads unfold.

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