Originally published by the author on ArticlesBase.com
Is email marketing still important today? I get that question a lot. I know that businesses feel that they should focus on building a social following – collecting Facebook likes, Twitter followers, and what not these days. In response to that, I invite you to watch this video made by Derek Halpern of Social Triggers. I would have recorded my own but Derek was wordy and on point here, so there was no need.
Originally published by the author on ArticlesBase.com
Internet marketers are simple people – give them a good product, decent open email rates, and a huge list of subscribers and they’ll be happy all day – every day! However, take one of those things away and we all become vicious! Especially if we start talking about low opt-in rates!
Today I’ll be focusing on how to increase your opt-in rates and grow your list size. When it comes to lists, bigger is usually better and let no one tell you otherwise. Quality is also important but it’s usually easy to weed out the people who aren’t interested in what you’re selling.
When talking about email lists, strength is always in the numbers!
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Originally published by the author on ArticlesBase.com
Email marketing is the most cost-effective way businesses can reach their clients and do lead nurturing. It is both inexpensive and relatively straightforward but still there are businesses out there that can’t seem to get it right. If you want to learn few tricks that are going to help you push your email open rates above those measly 30 % – read on!
Getting someone to open your email is a bitch. We’re constantly flooded with promotianal messages and half of the time we didn’t even opt to get them. If you’re anything like me 80 % of your inbox gets deleted at a first glance.
However, sometimes we’re intrigued and we decide to open an email. If you’re in email marketing then you know that this is just the first step. Once you get someone to open your email it’s time to interest them enough to click through.
In this article I’m focusing on what to do after your subscribers click on that subject line. Email click-through rate is directly tied to your conversion rates. The more people that click through your offers, the more buy.
Here are 6 different tactics you can use to improve email click-through rate and positively affect your conversions!
Email marketing is the easiest way companies can reach out to their customers today. Most companies are well-aware of that and they have campigns in place. They regularly send out emails to millions of people, including you and me. Unfortunately, most of them struggle with low email open rates.