How Google Works – An Inside Scoop

how google works

From start to finish, Google gives you an overview of what their search engine does when it tries to meat searcher requirements. Life of a query, measurements, mobile first, it’s all contained in this comprehensive presentation that Google published a few days ago in an attempt to explain how Google works.

This presentation is an attempt by Google to set things straight when it comes to SEO and their way of telling us that it’s always, but really – ALWAYS – about meeting user expectations and providing value.

This presentation really underlines why SEO is an ever-evolving field, and why SEO strategies are just theories, most of the time.