Over 4 billion pieces of content are published every single day. That’s right – FOUR BILLION! While it’s still true that content reigns supreme this somehow manages to put things in perspective, right? It let’s us know that it isn’t just any content that will do – there is literally a sea of words out there that your piece of content has to compete with in order to attract the right attention. The best way to do it is to buckle up, do some outreach, and give influencer marketing a try.
Influencer marketing is definitely all the rage in 2016. Basically, it is the idea that you create a piece of content and distribute it to industry thought leaders that have a lot of clout and social media following.
There are several ways to do this but the most popular is to reach out to influencers well in advance, before you even start working on your content.
Influencer Marketing and Round Up Posts
One of the best ways to ensure that your content gets picked up by social media influencers is to design it with them in mind.
That means reaching out to them before creating it. Round up posts where different people contribute to a answering a burning question are a great example of that.
However, it can be difficult to get people to respond. Influencers usually get hundreds of emails on a daily basis. The goal is to cut through the clutter and get them to notice you. After that, you need them to give you the time of day.
This means that you have to have some tricks up your sleeve. If you’re interested in finding out how to get influencers and prominent industry leaders to interact with you – and help you spread your content – make sure to check out my step by step guide on influencer marketing on this link.
It’s simple and easy to follow. Give it a try and let me know how it worked for you!