From start to finish, Google gives you an overview of what their search engine does when it tries to meat searcher requirements. Life of a query, measurements, mobile first, it’s all contained in this comprehensive presentation that Google published a few days ago in an attempt to explain how Google works.Continue reading
More and more companies are hiring professional freelancers instead of maintaining large specialized departments in-house. This is especially true when it comes to design, marketing, content creation, and copywriting, to name but a few categories. Usually, this leads to a better end product (there is a caveat I will mention later on) and savings – working with a freelance copywriter 10 hours a week will cost significantly less than having one on the payroll.Continue reading
The ways for optimizing content are always evolving. With constant Google updates, such as Penguin and Panda, there is a real possibility of going overboard and getting smacked down for your over-zealous use of keywords. Keyword stuffing is a big no-no from an SEO perspective today.
This post covers the basics of content optimization. Here is the rundown of what we will be talking about in the continuation of the text.
- Optimization game changed drastically – keyword stuffing gets you nowhere
- Keyword research is the building block of all your efforts
- Get to know your topic and write like an expert
- Make your content valuable and insightful
- Optimization basics – don’t skip them