Directory Article for a Roofing Service


Client: Marketing Agency


Create a directory entry for a Birmingham-based roofing company. The entry has to cover about us, services, and contact of the company. Develop call to actions to prompt visitors to sign up for a free roof replacement estimate.


  • Researching the company and the services they offer.
  • Researching local competition and suggest adding new services where possible in order to be more competitive.
  • Developing effective copy and style adapted to the target audience (homeowners on a budget).
  • Developing call to actions to be deployed in the article.
  • Developing a tagline for the business.


  • Increased lead generation by 135 % (attributed to the directory submission).
  • Increase in revenue of about 12 % in comparison to the same period in 2015 (entry submitted January 25th, 2016).

LINK: Roofers in Birmingham