Client: Men’s Therapist
Create a landing page for special offer offered by a men’s psychotherapist. The page has to target vulnerable men (demographic 25 – 50 years old) and get them to book a 30-minute session with the therapist. The page has to highlight the benefits of psychotherapy for men and how it can help men get through a rough patch in their life.
- Researching common problems that men deal with during young adulthood and maturity.
- Pinpointing benefits of psychotherapy for men – how it helps them deal with those problems, how they benefit in their everyday life, how it can help them save their marriage or build themselves into a better person.
- Demystifying psychotherapy and how it relates to men – making it more approachable and less stigmatic to men.
- Creating a landing page that pulls the reader in and keeps their interest – writing an easy-to-read text that emphasizes benefits of therapy.
- Adding in calls to action in order to get readers to book a free 30-minute session.
- Created a steady stream of leads over the course of 4 months.
- 75 free sessions booked in the same period of time.
- 22 % of clients stayed on board and choose to continue therapy.