Press Release for an App Company

press release

Client: App Company

Brief:

Rehaul an internally written press release about a new partnership the company is entering in with a globally recognized industry leader. Emphasize key points and highlight the benefits this will bring our existing and new customers. The post has to be professional and factual but easy to read and to understand.

Process:

  • Researching both companies to better understand their business and industry.
  • Pinpointing the benefits that app users will gain with this partnership.
  • Stressing negative aspects that will be resolved with this partnership.
  • Creating an informative post and research publishers who might have an interest in publishing it.

Results:

  • Published on 25 industry-related sites in less than 40 days.
  • Shared 42 times on social networks in the same period.
  • Increased visibility of the app.

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