Over 4 billion pieces of content are published every single day. That’s right – FOUR BILLION! While it’s still true that content reigns supreme this somehow manages to put things in perspective, right? It let’s us know that it isn’t just any content that will do – there is literally a sea of words out there that your piece of content has to compete with in order to attract the right attention. The best way to do it is to buckle up, do some outreach, and give influencer marketing a try.
More and more companies are hiring professional freelancers instead of maintaining large specialized departments in-house. This is especially true when it comes to design, marketing, content creation, and copywriting, to name but a few categories. Usually, this leads to a better end product (there is a caveat I will mention later on) and savings – working with a freelance copywriter 10 hours a week will cost significantly less than having one on the payroll.Continue reading
The ways for optimizing content are always evolving. With constant Google updates, such as Penguin and Panda, there is a real possibility of going overboard and getting smacked down for your over-zealous use of keywords. Keyword stuffing is a big no-no from an SEO perspective today.
This post covers the basics of content optimization. Here is the rundown of what we will be talking about in the continuation of the text.
- Optimization game changed drastically – keyword stuffing gets you nowhere
- Keyword research is the building block of all your efforts
- Get to know your topic and write like an expert
- Make your content valuable and insightful
- Optimization basics – don’t skip them