Getting someone to open your email is a bitch. We’re constantly flooded with promotianal messages and half of the time we didn’t even opt to get them. If you’re anything like me 80 % of your inbox gets deleted at a first glance.
However, sometimes we’re intrigued and we decide to open an email. If you’re in email marketing then you know that this is just the first step. Once you get someone to open your email it’s time to interest them enough to click through.
In this article I’m focusing on what to do after your subscribers click on that subject line. Email click-through rate is directly tied to your conversion rates. The more people that click through your offers, the more buy.
Here are 6 different tactics you can use to improve email click-through rate and positively affect your conversions!