Over 4 billion pieces of content are published every single day. That’s right – FOUR BILLION! While it’s still true that content reigns supreme this somehow manages to put things in perspective, right? It let’s us know that it isn’t just any content that will do – there is literally a sea of words out there that your piece of content has to compete with in order to attract the right attention. The best way to do it is to buckle up, do some outreach, and give influencer marketing a try.